Helichrysum italicum is a Mediterranean flowering plant of the daisy family Asteraceae. It grows on sunny rocks area, up to 60 cm high, with thin leafs and yellow flowers. It grows on dry, rocky or sandy ground around the Mediterranean. The stems are woody at the base and can reach 60 cm or more in height. The clusters of yellow flowers are produced in Summer, they retain their colour after picking and are used in dried flower arrangements. Long time under Sun decides it's aromatic characteristics. Helichrysum that grows in Adriatic areas contains different aromatics matters with most important being: ital¬idion, α-caryophyllene, γ-kurkumen, α-pinene, β-pinene, linalool, geraniol, nerol. Helichrysum flower is also called immortelle.



Helichrysum's essential oil is very important part of cosmetics skincare products and it is tought that it contributes expansion of natural quantity of skin collagen that brings wrinkles reduction. It helps wounds, scars and bruises treatment and drastically helps skin regeneration, health and beauty.